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Cimatron
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cimatron Ltd.
Cimatron Ltd. is a leading developer of integrated CAD/CAM solutions for the tooling industry.
More than 8,500 customers and 17,000 installations in the automotive, plastics and electronics industries employ Cimatron's CAD/CAM solutions for manufacturing.
Challenges |
Calico Solutions |
- To create a consistent corporate identity for a company whose products had multiple names and looks around the world
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- Developed one unified corporate identity with guidelines for corporate and channel use
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- To create marketing communications activities and materials that would be adopted by a strong worldwide value-added reseller network
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- Developed case studies, brochures, web site and sales guides that were adopted by the global reseller channel
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- To ensure value-added reseller needs were met by working closely with the channel
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- Strengthened reseller relationships through annual meetings and collaborative development of tools
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